How to Make a SaaS Platform Good?
Product design · Monetization strategies
OVERVIEW
👩🏻💻 My Role
Research, management, product design, strategy design
Research, management, product design, strategy design
👥 Work With
Founder, developers, marketing experts
Founder, developers, marketing experts
🛠 Tools
Figma
Figma
RESULTS
Supported multiple stages of product development:
- 🚀 Initiated MVP Launch in 14 Week
- 🛠 Tailored User Experience Optimization
- 💎 Strategic Monetization Planning for Future Growth
Define the Scope
GOALS
ANATOMY
Promote business growth: Define functions
RESPONSIBILITIES
- Defining the core functions and content of our platform
- Collaborating with developers to expedite the launch of the MVP
To address these challenges, it was essential to acquire knowledge about global hiring industry and existing products to understand customers' needs, priorities and preferred features. In this process, I used 2 methods:
MVP
STRUCTURE
FINAL DESIGN
Deliver good user experience: Human-centered design
DIRECT USERS
USER RESEARCH
UX DESIGN GOALS
Based on this, I established 3 primary UX design goals for our direct users:
Based on this, I established 3 primary UX design goals for our direct users:
📈
MORE EFFECTIVELY
Users can swiftly pinpoint valuable content within vast info, thereby promoting problem-solving and decision-making.
Users can swiftly pinpoint valuable content within vast info, thereby promoting problem-solving and decision-making.
🫶 MORE FRIENDLY
Design should cater to diverse user preferences to optimize the experience for a broad audience, while also enhancing accessibility.
Design should cater to diverse user preferences to optimize the experience for a broad audience, while also enhancing accessibility.
🧚♀️ MORE PERSONALIZED
Given the diverse user group, offering personalized options is essential to help users create a more tailored workspace.
Given the diverse user group, offering personalized options is essential to help users create a more tailored workspace.
FINAL DESIGN
Quick tools to locate features and content
HRs have a hard time going through many pages to find what they need.
Solution
The new platform offers quick tools, featuring a search bar and a quick tool menu, designed to aid HRs in efficiently locating the features they need.
Solution
The new platform offers quick tools, featuring a search bar and a quick tool menu, designed to aid HRs in efficiently locating the features they need.
Tags to indicate the priority of different tasks
HRs handle vast amounts of info daily and need to identify high-priority items to manage them more effectively.
Solution
In the updated version, clear deadline tags have been added to the 'work' section, organized by priority.
HRs handle vast amounts of info daily and need to identify high-priority items to manage them more effectively.
Solution
In the updated version, clear deadline tags have been added to the 'work' section, organized by priority.
A holiday calendar for decision-making and planning
HRs need holiday info because they need to track future employee availability.
Solution
Display holiday and employee information on the first-level information page to help HRs quickly track employee availability.
HRs need holiday info because they need to track future employee availability.
Solution
Display holiday and employee information on the first-level information page to help HRs quickly track employee availability.
🫶 MORE FRIENDLY
Flexible screen width for improved readability
Due to differences in device screen sizes and personal reading habits, HRs have varying needs for the size of text area.
Solution
An expandable and collapsible sidebar is offered to allow users to adjust the width of their workspace.
Due to differences in device screen sizes and personal reading habits, HRs have varying needs for the size of text area.
Solution
An expandable and collapsible sidebar is offered to allow users to adjust the width of their workspace.
Breadcrumbs designed for clear path conveyance.
Complex systems and navigation can confuse HRs within the platform.
Solution
The redesign provides breadcrumbs that offer HRs clear and clickable navigation information to easily find their location.
Complex systems and navigation can confuse HRs within the platform.
Solution
The redesign provides breadcrumbs that offer HRs clear and clickable navigation information to easily find their location.
🧚♀️ MORE PERSONALIZED
Customizable layout for a personalized information structure
HRs vary in how they organize their workspace to achieve the most efficient working methods.
Solution
A feature that supports customizable layouts is provided to users, allowing them to adjust the information panels within the dashboard to better suit their usage habits.
HRs vary in how they organize their workspace to achieve the most efficient working methods.
Solution
A feature that supports customizable layouts is provided to users, allowing them to adjust the information panels within the dashboard to better suit their usage habits.
Implement monetization strategies: Product-led growth
JOURNEY MAP
Given the sensitive nature of some information, I will focus exclusively on presenting how I leverage these opportunities to develop a free trial for add-ons within the platform.
FREE TRIAL FOR ADD-ONS
Invitation: Attract users
This phase’s emphasis is attracting users and sparking their interests in new features. My design strategies include:
This phase’s emphasis is attracting users and sparking their interests in new features. My design strategies include:
- Prominent pop-up notifications
- Compelling visuals
- Eye-catching headlines and text
- Prominent CTA button emphasizing 'free' attribute
Guidance: Ensure users grasp the core features
When users respond to the invitation, they will be directed to a guidance page. This page is crafted to help users comprehend the core functionalities of add-ons, assist in their usage, and establish a basis for building their loyalty to the add-ons.
When users respond to the invitation, they will be directed to a guidance page. This page is crafted to help users comprehend the core functionalities of add-ons, assist in their usage, and establish a basis for building their loyalty to the add-ons.
Support: promote users to keep using
To ensure user retention, it's crucial to eliminate obstacles they may encounter. Hence, a permanent 'Help/Chat' button will be placed in the bottom right corner of the page. With just one click, users can easily seek assistance or contact us.
To ensure user retention, it's crucial to eliminate obstacles they may encounter. Hence, a permanent 'Help/Chat' button will be placed in the bottom right corner of the page. With just one click, users can easily seek assistance or contact us.
Expansion: Motivate users to explore related features
The relevancy of information can prompt users to delve into more related content. At opportune moments, we'll suggest new, relevant features/services to users, boosting the potential for future purchases.
The relevancy of information can prompt users to delve into more related content. At opportune moments, we'll suggest new, relevant features/services to users, boosting the potential for future purchases.
Reminder: Prompt users to get ready for purchase
Users require a nudge in making purchasing decisions. Therefore, I schedule timely reminders about impending trial expirations. Utilizing the 'fear of losing' encourages users to proceed with a purchase.
Users require a nudge in making purchasing decisions. Therefore, I schedule timely reminders about impending trial expirations. Utilizing the 'fear of losing' encourages users to proceed with a purchase.
PURCHASE & RENEWAL
The renewal phase follows a similar process, with a key focus on 'How can we persuade users to renew their subscriptions?' To support this, my design strategy emphasizes the existing value of the paid product to users and highlights potential discounts as incentives for renewal.
Details for these 2 sections will be released later. Stay tuned! 🙌