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Design for DingTalk’s Business Success
UX Design · Launched for 600 million users




OVERVIEW
As the leading ToB SaaS platform in China with 600 million users, DingTalk faces a significant challenge in monetization. Within 3 months, I collaborating with several commercial teams to devise interaction strategies for DingTalk, driving its commercial success by facilitating a seamless user experience. These approaches aimed to unlock new revenue streams while maintaining user satisfaction and platform growth. 


👩🏻‍💻 My Role

Conducted product analysis to gain insights and designed interfaces for business teams
👥 Work With

4 different product teams and 2 senior UX designers
🛠 Tools

Sketch, Adobe Illustrator, MasterGo



RESULTS

Significant data growth achieved in 3 month!


In a newly launched page:

10.2%
increase in click-through rate (CTR)
Z00 M
reduction in cost
🙌 Due to confidentiality principles, the data cannot be disclosed. If you wish to learn more, please contact me!




TEAM COMMENTS
Positive feedback from colleagues:





That's it 🙌 !

Thank you for being interested in this project! Certain parts of the project can't be shown due to confidentiality reasons. Feel free to 📧 email  me to learn more about the process and takeaways!

Navigate from user experience to monetization strategies 

Strike balance between user experience and business success

How can we enhance the value of existing treatment methods?

Financial Literacy

Comprehensive user research and product design of a client project
Design
is like dancing with shackles, but I enjoy this challenge.

More about Me

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MADE BY HILDA @ 2023